In my final project I will talk about the Korea cosmetics. I will introduce some very famous cosmetics companies in Korea and why they are so good. Also I will talk about the marketing on cosmetics. I will use some website to find the information that I need. I will list them out at the begging of my final project to easier follow the steps.
References:
Outline for my final project：
introduction:
in the fashionable time, more and more people start to use cosmetics to help them or keep them have a nice skin. In this writing paper I will introduce some cosmetics information. In my opinion, Korea cosmetics is better for Asian people and Korea cosmetics companies use more natural materials to make cosmetics. That is better to use. So, I will also introduce three Korea cosmetics brand in this essay and introduce some of their famous products.
body:
first of all Let get know about what is cosmetics. Cosmetics are substances used to enhance the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, towelettes, permanent waves, colored contact lenses, hair colors, hair sprays and gels, deodorants, hand sanitizer, baby products, bath oils, bubble baths, bath salts, butters and many other types of products. A subset of cosmetics is called "make-up," which refers primarily to colored products intended to alter the user’s appearance. Many manufacturers distinguish between decorative cosmetics and care cosmetics. < http://en.wikipedia.org/wiki/Cosmetics>
Now, most of the people use cosmetics to keep their life better . Everyone has a different demand on what the need. Some of them need a beautiful skin. Some need a fashionable out looking. So the cosmetics become a very big business in the world. In Asian, people more like to use the cosmetics from Korea and Japan. In this two country, Cosmetics are their main business.
Cosmetics in Korea:
Skin food: Skin Food (Hangul: 스킨푸드) is a South Korean cosmetics manufacturer with headquarters in Seoul. The company was established in 1957. The company was not established in 1957 but that is how long the now owner has been involved in the skincare business.
Skin Food has become a well-known cosmetic and skincare brand in many countries outside South Korea such as Taiwan, Malaysia, Singapore, Hong Kong and many others. The appealing factor of Skin Food is the use of natural food and produce in its original form as ingredients in their products. In addition, the use of natural ingredients also plays a significant role in their success today. Their products range from makeup, skin care, body and hair products.
Korean actress Sung Yu Ri was featured in Skin Food Korea commercials.
Their best-selling items are Aloe Sun BB Cream, Peach Sake skincare line, Black Sugar Mask Wash-Off, Rice Mask Wash-Off, Coffee Body Scrub and Carrot Collagen Eye Sheet among many others. < http://en.wikipedia.org/wiki/Skin_Food>
The face shop: The Face Shop (더페이스샵) is a South Korea-based retailer of body, bath, skin care and make-up products aimed at both women and men. It was founded in 1962 as a wholesale manufacturer of cosmetics. In 2003 the first retail stores opened, and spread rapidly. As of December 2005, there were 400 Face Shop branches in South Korea. The company's marketing is largely based on natural products. The CEO of "TheFaceShop Co., Ltd." is Jeong Un-ho (정운호).
There are now stores in many countries including Australia, Brunei, Canada, China, the Dominican Republic, Indonesia, Japan, Jordan, Malaysia, Mongolia, the Philippines, Singapore, Taiwan, Thailand, UAE, United States, and Vietnam.
Bae Yong Joon is the primary spokesperson for The Face Shop in Korea. He appears in a variety of advertisements.
In 2007, The Face Shop opened its first stores in the USA in the San Francisco Bay Area and the west coast. To search for spokesmodels for their USA division, they hosted the "Natural Beauty Contest". The grand prize was over $20,000 in cash and prizes for the winners as well as a 1 year contract as The Face Shop USA spokesmodel. Hundreds of applicants were narrowed to 80 models for Round 1. The final round of 34 finalists yielded six winners as Spokesmodels for The Face Shop USA. They were: 1st place: Erin Nolan (Caucasian, 5'8"), 2nd place: Amy Truong (Vietnamese, 5'6"), 3rd place: Ronamae Panganiban (Filipino, 5'7"), 3rd place: Tarhata Anima (Filipino, 5'5"), 4th place: Adara McClure (Japanese/Irish, 5'1"), and 5th place: Sheena Reddy (Indian, 5'9")
The Face Shop products can now be found in The Face Shop stores and Walgreens across the United States.
On 27/09/10, a video started circulating online of a CCTV-captured robbery and possible sexual assault in a branch of The Face Shop located in The Curve Shopping Centre, Kuala Lumpur, Malaysia. Full details of the incident and a police report have yet to be released. http://www.youtube.com/watch?v=aFjozuIYIBc
http://en.wikipedia.org/wiki/The_Face_Shop
Missha: Able Cosmetic Co., Ltd. KRX: 078520 is a South Korea-based retailer of body, bath, skin care and make-up products aimed at women and men. It was founded in 1998 as a wholesale manufacturer of cosmetics. In 1999 the first retail stores opened, and spread rapidly. As of 2006 there were 250 Missha's outlets in South Korea and 30 other countries in Europe, Asia, USA, Canada, Mexico, Latin America, and Australia. The company's marketing is largely based on cosmetic to Quality Base products.
< http://en.wikipedia.org/wiki/Able_Cosmetic>
conclution：
The things that we want to do are change our life to a better one. So we need to open the mind to choose some good products to make the life better. Cosmetics have the ability to help us have a better life.
References:
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